The secret to fast small business growth is automation. Is your business ready to put its marketing on autopilot?
Choosing the best marketing automation software becomes challenging for you as a small business when your budget is tight.
Or, if you think your business is small enough to be marketed manually.
Or if your customers walk into your store and you’ve never had to meet them digitally.
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But your business goal is to grow, right? The goal is to get more sales, get a bigger market, open more branches, bring more profits and face the competition.
So here’s the secret, the missing link, the hidden gem: automation.
By automation, we mean assigning time-consuming, monotonous, redundant and repetitive marketing tasks to the software, while you can focus on the essential and exciting creative part of it.
What could be better than finding marketing automation software for your small business that is free?
Before we dive into the 11 best marketing automation software for your business, let’s find out what they can do for you and why you actually need them.
How is marketing automation changing the global marketing landscape?
There is a growing body of research conducted by various organizations that points to the generous growth of businesses once they automate their marketing processes.
According to the 2020 Facebook State of Small Business Report, nearly 51% of small businesses reported an increase in online interactions with their clients.
In the 2019 State of Marketing Automation Survey Report published by Social Media Today, more than 75% of businesses use at least one category of marketing automation tool. So how can marketing automation software transform your small business?
When you use free marketing automation platforms for your business, three main things happen.
1. You will increase sales productivity.
2. You will be able to reduce your overhead costs.
3. You will be able to expand your business with fewer resources.
Other benefits of getting the best marketing software include:
1. Aligning your sales and marketing
2. Generates revenue faster
3. It helps you retain customers and build a relationship with them
4. Provides analytics by tracking and measuring marketing progress
5. It improves your marketing campaigns
What are the important features of marketing automation software?
A small business requires automated marketing software that covers the following important but basic features:
● User friendly with simple interface
● Creating a landing page
● Marketing email campaigns
● Integrates with your CRM
● A/B testing
● Comprehensive analyses
● Lead care and management
● Management of social networks
11 Best Free Marketing Automation Software for Your Business
There are currently over 86,000 clients in over 120 countries using HubSpot to grow their business.
HubSpot is marketing automation software that helps you automate your sales, service and marketing.
This powerful CRM platform provides your small business with the following plethora of tools that you can use for free to easily grow your business:
Free CRM tools: email integration, app marketplace integration, email templates, etc.
Free marketing tools: email marketing, landing pages, list segmentation, ad management, etc.
Free sales tools: live chat, email scheduling, dashboard, etc.
Free service tools: messenger integration, chat bots, email tracking and alerts, etc.
2. Zoho Campaigns
Zoho Campaigns is another top marketing software for small businesses. It provides cloud-based email marketing solutions for business owners who want to increase their sales.
Zoho Campaigns has a free plan for their automation platform where you can send up to 12,000 emails per month with a maximum of 2,000 subscribers.
This marketing automation software is best for your small business if you are completely new to email marketing or already using other Zoho campaigns.
Zoho Campaigns provides some really great pre-designed email marketing templates.
They have a simple interface with a drag-and-drop editor for ease of use.
They provide an opportunity to create campaigns that target different social media platforms.
If you want to automate a lot of your marketing campaigns and management for free, you need to check out MailChimp.
If your business runs on powerful and highly creative newsletters that require social media distribution, then MailChimp may be the best free tool for you.
Here are some of the features that MailChimp offers you in its free plan:
It provides list segmentation based on several categories
CRM (Customer Relationship Management) Marketing
It features website builder, form builder and landing page builder
Social media marketing for Facebook and Instagram campaigns
Analytics of newsletters
4. Send a pulse
If your business thrives on mass marketing to target markets, Send Pulse is a good choice for you.
Send Pulse is cloud-based marketing automation software that combines SMS text, email, web push, Viber and Facebook for your marketing strategy needs.
Here are some of the features that Send Pulse includes in its free plan:
Email Marketing Automation
Email templates and planner
A/B testing to check the success of your email strategy
Statistics and analytics
Adding SMS/push to auto-replies
Aimed specifically at SMEs, Sendinblue offers several marketing tools to automate everything.
Finance Online business reviews state that over 180,000 businesses worldwide trust Sendinblue for their marketing campaigns.
It’s easy to see why. Here are some of the reasons why Sendinblue suits your business needs:
● E-mail and SMS marketing
● Forms and landing pages
● CRM (Customer Relationship Management)
● Facebook ads
● Fully flexible and customizable marketing campaign automation
● Startup monitoring
● Integration with Google Analytics
Sendinblue offers a free plan that includes some of its powerful tools:
Customer journey tracking for a campaign
Up to 300 emails per day for unlimited contacts
Personalized email campaigns
Huge collection of email templates
Extensive workflow editor
Email marketing has evolved into one of the most powerful and versatile forms of marketing these days.
That’s why GetResponse projects itself exclusively as the world’s easiest email marketing platform.
If the only thing you require in your marketing for your
Jumplead is a marketing platform that automates email marketing, lead management, contact management and landing page creation.
This software was created with the needs of small and medium businesses in mind. It is a powerful and affordable inbound marketing software.
Jumplead offers a 14-day free trial to help you choose the right plan for your business.
This marketing automation platform provides the following powerful features:
Automation of sales and marketing
Contact management system
Mailerlite does best what its name emphasizes: mail. A very popular email marketing automation software widely used by freelancers, small and medium businesses, non-profits and even large organizations.
Mailerlite was created with a single focus on simplicity, an excellent customer support system and creating beautiful and impressive emails.
This marketing automation software offers a free plan that includes excellent features:
Ability to send up to 12,000 emails per month and contacts limited to 1,000 subscribers for the free plan.
Email campaigns: drag and drop editor, built-in photo editing
Subscriber growth: creating landing pages, creating forms, managing subscribers
Email automation: advanced segmentation, tagging, RSS campaigns, AB testing
Analytics, integration, free website, huge collection of templates
Engagebay is a CRM software that provides full sales, service and marketing automation for small and medium businesses.
Its strongest feature is the entire care management process, which is fully automatic and responsive.
Engagebay has a free forever plan that includes a number of features that every small business owner would love to have for marketing automation. Here are some of the important free features:
Unlimited contacts with 5,000 emails per month
Office 365 integration
Creating a landing page
Email templates, scheduling, tracking
Web forms and live chat
Moosend is known as an all-in-one marketing automation powertool. Moosend caters to both small businesses and large organizations.
Moosend offers a free unlimited email plan for up to 1,000 subscribers. Their important core features included in this free plan are as follows:
Marketing channels: Email campaigns, embed, pop-up and registration forms
Excellent brand and design experience: conditional content
Marketing automation: workflow designer, pre-designed automation workflow
Tracking, analytics, reports and statistics, AB testing
Finding the right marketing automation software that fits the needs of your business is critical to your success.
You can start by listing the goals and results you want to achieve by implementing free marketing automation software for your business. You should also highlight high-impact marketing channels for your business that generate revenue.
Then you would have to compare it with the features of the free plan of the above top 11 marketing automation software.
Automation is a proven tool for the rapid and extensive growth of a small business. So go ahead and write down your business marketing goals and the corresponding marketing automation software.