11 Best Marketing Automation Software for Small Businesses

Want to spend less time on email marketing campaigns? The key to growing your website is using marketing automation software to handle repetitive tasks for you.

In this post, we will share the best marketing automation software for small businesses so that you can save time and money in your online marketing.

Read more: The best employee management software for small businesses

Read more:
11 Best Free Marketing Automation Programs for Your Small…
How to earn money with Google survey rewards in any country…
Best HR software for small businesses 2022
7 Best Gym Management Software
What are the benefits of CRM for small businesses?
5 Best Medical Billing Programs for Home Business
If you want to jump ahead, here are our picks for the best marketing automation software for small businesses:

Constant contact
Sendinblue
HubSpot Marketing
OptinMonster
WPForms
SeedProd
An incredible automaton
Drip
AgileCRM
Fresh sale
Infusionsoft by Keap
What is Marketing Automation Software?

Marketing Automation Software is a technology platform and service that automates repetitive online tasks. It is designed for marketers and organizations to promote their brand more effectively through website, email and social media.

Companies that use automated lead management tools see a 10% increase in revenue, so it’s important to use marketing automation software, even in small businesses.
But people often confuse Customer Relationship Management (CRM) tools with Marketing Automation Software. So let’s talk about the differences between the two so you understand what does what.

What is the difference between CRM and marketing automation?

The biggest difference between these types of software is which area of ​​your business they focus on.

Simply put, CRM services focus on sales, while marketing automation software focuses on marketing.

But because CRM and marketing automation tools handle both leads and contacts, sometimes their functions overlap. And because CRM programs have a lot of features, it’s more likely that a CRM will offer marketing automation functionality than the other way around.

So if you’re looking for tools to help you or your sales team with lead nurturing and relationship management, be sure to check out our post on the best CRMs for your small business.

Now let’s find out exactly how to choose the best marketing automation software for small business so that you can choose the right one for you.

How do I choose marketing automation software?

Ready to start automating your online marketing but not sure which solution is best for your small business? These 8 tips can help you narrow down your choices:

Create a plan. Set goals and map out your marketing funnel. The clearer your strategy is, the easier it will be to find software with features that support it.
Ask around. Ask people you know with similar sites what they use and recommend. If they have a successful business online, chances are they are already using fantastic small business marketing software.
Consider the cost. A marketing automation platform provides a lot of value, so it’s not free. Make sure you check the pricing page for any setup or additional fees so there are no surprises.
Check out Feedback. See what customer reviews have to say about their experience using the software and support.
Check availability. Tech companies experience outages, so make sure the platform you want has a backup. Read the service level agreements and look for the availability commitment.
Make a short list. Narrow your list down to a few options to take a deeper look at your favorites.
Examples of test drives. Sign up for a trial subscription and get to grips with the software by actually using it. Once you enter the software, you can immediately find the one you want.
Be thorough. The more research you put into choosing software, the better off you’ll be later. You don’t want to choose a platform that can’t continue to meet your needs as your website grows.
So now that you know how to choose marketing automation software, let’s move on to our list of the best providers.

What is the best marketing automation software?

So what really is the best small business marketing software when it comes to automation?

Let’s see:

1. Constant contact

Constant Contact is a fantastic automation software vendor because it is beginner friendly but still has super powerful tools to automate your email marketing.

For example, you can send a single welcome email, targeted messages to specific people, or an automated series of emails to help with contact management.

You also get a lot of support with this lead generation tool as it is known for its incredible customer support, online training and helpful webinars.

Price: Starts at around $45 for the Email Plus plan (which includes automated marketing) and offers a free 60-day trial.

2. Sendinblue

Sendinblue is a sales and marketing solution that helps you sell to your customers through things like social media, live chat, email and even text messages.

You can use Sendinblue to segment your email list and automatically send personalized emails to your customers.

Plus, they have an easy-to-use drag and drop builder so you can easily create fully automated email campaigns. Additionally, you can set up Sendinblue with WP Mail SMTP for reliable delivery of transactional emails.

Price: Starts at around $55 per month for the premium plan (which includes small business marketing automation).

3. HubSpot Marketing

Hubspot is a very popular and highly rated CRM that has a standalone marketing automation service. It has a visual dashboard where you can create your own drip campaigns based on specific conditions.

Plus, you can automate many other tasks than just email marketing. You can score leads, rotate leads to sales, use workflows to set up webhooks, trigger internal alerts when contacts take important actions, and more.

This tool can be a little tricky for beginners, but luckily they have the HubSpot Academy to help you get the hang of it.

Price: Plans start at $50 per month and offer a free version of the basic Hubspot CRM.

4. OptinMonster

In order for your automated marketing plans to be successful, you need to have subscribers.

OptinMonster can help you create amazing lightboxes, landing pages, and popups that capture tons of leads. And their awesome ChatBot feature also allows you to automate social media campaigns.

Plus, you can easily segment leads and customers with OptinMonster’s behavioral customization feature that automatically drives people directly to your campaigns while you sit back and watch.

Price: Plans start at $9 per month (billed annually).

5. WPForms

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11 Best Marketing Automation Software for Small Businesses
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Want to spend less time on your email?
6. SeedProd

It’s a good idea to have your marketing strategies active all the time, even before you launch your website. And with SeedProd, you can automatically collect leads for your marketing funnels as you build your website. This way you won’t lose any potential customers.

SeedProd allows you to collect emails and continue to get traffic to your site even while it is under construction. In other words, you can use this marketing automation software to do the work for you while you focus on building your website.

Price: Starts at $39.50 per year for 1 site.

7. Uncanny Automator

BUSINESS MANAGEMENT
11 Best Marketing Automation Software for Small Businesses
By ADMIN April 6, 2022 No comments
ShareTweetGoogle++
Want to spend less time on email marketing campaigns? The key to growing your website is using marketing automation software to handle repetitive tasks for you.

In this post, we will share the best marketing automation software for small businesses so that you can save time and money in your online marketing.

Read more: The best employee management software for small businesses

Read more:
11 Best Free Marketing Automation Programs for Your Small…
How to earn money with Google survey rewards in any country…
Best HR software for small businesses 2022
7 Best Gym Management Software
What are the benefits of CRM for small businesses?
5 Best Medical Billing Programs for Home Business
If you want to jump ahead, here are our picks for the best marketing automation software for small businesses:

Constant contact
Sendinblue
HubSpot Marketing
OptinMonster
WPForms
SeedProd
An incredible automaton
Drip
AgileCRM
Fresh sale
Infusionsoft by Keap
What is Marketing Automation Software?

Marketing Automation Software is a technology platform and service that automates repetitive online tasks. It is designed for marketers and organizations to promote their brand more effectively through website, email and social media.

Companies that use automated lead management tools see a 10% increase in revenue, so it’s important to use marketing automation software, even in small businesses.

But people often confuse Customer Relationship Management (CRM) tools with Marketing Automation Software. So let’s talk about the differences between the two so you understand what does what.

What is the difference between CRM and marketing automation?

The biggest difference between these types of software is which area of ​​your business they focus on.

Simply put, CRM services focus on sales, while marketing automation software focuses on marketing.

But because CRM and marketing automation tools handle both leads and contacts, sometimes their functions overlap. And because CRM programs have a lot of features, it’s more likely that a CRM will offer marketing automation functionality than the other way around.

So if you’re looking for tools to help you or your sales team with lead nurturing and relationship management, be sure to check out our post on the best CRMs for your small business.

Now let’s find out exactly how to choose the best marketing automation software for small business so that you can choose the right one for you.

How do I choose marketing automation software?

Ready to start automating your online marketing but not sure which solution is best for your small business? These 8 tips can help you narrow down your choices:

Create a plan. Set goals and map out your marketing funnel. The clearer your strategy is, the easier it will be to find software with features that support it.
Ask around. Ask people you know with similar sites what they use and recommend. If they have a successful business online, chances are they are already using fantastic small business marketing software.
Consider the cost. A marketing automation platform provides a lot of value, so it’s not free. Make sure you check the pricing page for any setup or additional fees so there are no surprises.
Check out Feedback. See what customer reviews have to say about their experience using the software and support.
Check availability. Tech companies experience outages, so make sure the platform you want has a backup. Read the service level agreements and look for the availability commitment.
Make a short list. Narrow your list down to a few options to take a deeper look at your favorites.
Examples of test drives. Sign up for a trial subscription and get to grips with the software by actually using it. Once you enter the software, you can immediately find the one you want.
Be thorough. The more research you put into choosing software, the better off you’ll be later. You don’t want to choose a platform that can’t continue to meet your needs as your website grows.
So now that you know how to choose marketing automation software, let’s move on to our list of the best providers.

What is the best marketing automation software?

So what really is the best small business marketing software when it comes to automation?

Let’s see:

1. Constant contact

Constant Contact is a fantastic automation software vendor because it is beginner friendly but still has super powerful tools to automate your email marketing.

For example, you can send a single welcome email, targeted messages to specific people, or an automated series of emails to help with contact management.

You also get a lot of support with this lead generation tool as it is known for its incredible customer support, online training and helpful webinars.

Price: Starts at around $45 for the Email Plus plan (which includes automated marketing) and offers a free 60-day trial.

2. Sendinblue

Sendinblue is a sales and marketing solution that helps you sell to your customers through things like social media, live chat, email and even text messages.

You can use Sendinblue to segment your email list and automatically send personalized emails to your customers.

Plus, they have an easy-to-use drag and drop builder so you can easily create fully automated email campaigns. Additionally, you can set up Sendinblue with WP Mail SMTP for reliable delivery of transactional emails.

Price: Starts at around $55 per month for the premium plan (which includes small business marketing automation).

3. HubSpot Marketing

Hubspot is a very popular and highly rated CRM that has a standalone marketing automation service. It has a visual dashboard where you can create your own drip campaigns based on specific conditions.

Plus, you can automate many other tasks than just email marketing. You can score leads, rotate leads to sales, use workflows to set up webhooks, trigger internal alerts when contacts take important actions, and more.

This tool can be a little tricky for beginners, but luckily they have the HubSpot Academy to help you get the hang of it.

Price: Plans start at $50 per month and offer a free version of the basic Hubspot CRM.

4. OptinMonster

For your automated marketing plans to be successful,
8. To drip

This highly rated marketing automation tool is different from the others on this list because it focuses on e-commerce businesses.

And one of Drip’s many strengths is email marketing automation. So it can help you with email creation, automation workflows and targeted email campaigns.

In addition, the platform also has a robust analytics dashboard so you can see exactly how your marketing strategies are going.

Price: Plans start at $49 per month and offer a free 14-day trial.

9. AgileCRM

AgileCRM also has a visual dashboard to help you with your email campaigns. Not only that, but this tool allows you to create things like web popups, autoresponders, and personalized campaigns. And you can use them for web, mobile and social networks.

Additionally, AgileCRM can help you generate leads by tracking things like email opens, link clicks, web browsing activity, and custom tags. And with lead scoring, you’ll know exactly which leads to target and when.

Price: Plans start at $15 per month and offer a free limited plan.

10. Fresh sale

Freshsales is a CRM with integrated automated marketing tools. Their simple workflows allow you to set up triggers that send emails externally to customers or internally to other people in your business.

And Freshsales can help you set up automation for recurring emails like follow-ups and webinar invites.

Price: Plans start at $19 per month and offer a limited free version.
11. Infusionsoft by Keap

InfusionSoft by Keap is a very popular software used by many small business owners and marketers.

You can create different email campaigns based on things like which lead magnet someone signs up for and/or how many emails they open and engage with.

Plus, you can create an amazing looking landing page in just a few clicks with their pre-made templates.

Price: Starts at $199 per month

In conclusion
And that’s all! We hope you found this list of the best marketing automation software for small businesses helpful. Looking for more tools?

Next, check out our list of the best email marketing services. And if you’re a content creator, you’ll love our guide to creating a custom WordPress form for SendFox.

So what are you waiting for? Get started today with the most powerful WordPress form plugin.

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