It doesn’t matter what your focus is, what kind of services you offer or what kind of industry you represent: your clients should be the most important thing to you. They allow you to grow, give you feedback and inspire you to create new concepts. It goes without saying that your clients bring in revenue.
The best CRM for small businesses with a free trial
1. Nimble.com CRM
2. Zoho CRM
3. Pipe drive
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If you want to better understand your customers, you should first understand the benefits of CRM for your online business.
What is CRM?
This acronym stands for Customer Relationship Management. CRM helps you improve relationships with your existing clients. With this powerful tool, you can also identify new leads and optimize your outreach to your lost customers.
Which sales teams need a CRM?
Simply put, CRM is not just for large organizations. This software will also be beneficial for small or medium businesses.
We have listed the main types of business where customer relationship management programs are of paramount importance:
Large companies with different customer segments
Businesses offering different product lines
Fast growing small businesses
Reasons why your small business needs a CRM
Here are the main reasons why CRM is important for your business:
It helps to intelligently store information about your clients
It helps organize information about your existing and potential customers in more understandable formats
This software gives you a more organized workflow
It gives you a detailed overview of the purchasing dynamics
What features do you need in a CRM?
Before we start covering the main benefits of a CRM system for your business, we should look at the main features that a good program must have.
All of these options will help you be more efficient:
Reports and dashboards are essential tools for any CRM application. They allow users to view statistics, customize reports and display real-time data updates.
Sales analytics. With this option, users can easily create more effective sales campaigns.
Mobile CRM. You can view your contact information on mobile devices.
Email client integration
Sales data. You can organize your sales into clear and manageable parts
Two-way file sync and sharing
These are just the key features that any customer relationship program must have.
Now let’s look at the main benefits of CRM for small businesses.
What are the benefits of CRM for small businesses?
This tool can help you increase revenue, learn more about your customers, and help grow your business. Let’s take a look at the key benefits of CRM software for small businesses:
CRM helps your business grow
There are many CRM solutions for small businesses as this tool allows you to grow your business. If your goal is to manage all communications, you won’t be able to do it properly without a CRM solution. They allow you to manage much larger amounts of data.
Improve customer satisfaction
CRM solutions can improve customer satisfaction. This is a key benefit of using a CRM for your business, as you can systematically organize all your dealings with customers. You will know everything about your clients, their preferences, past purchases or any other problems and you will be able to solve them quickly.
Help organize teamwork
There are plenty of CRM systems out there today; and all allow you to collaborate with your team online. For example, if one member of your team is communicating with a client who is experiencing some issues with your services or products, they can input data about that issue so that all other members of your team can be alerted to it.
Better internal communication
Thanks to the functionality of CRM software, you can build much better and more effective communication between your team members. With just a few clicks, you can share data between different departments. This will keep your employees in the loop.
Optimize your marketing
When analyzing the benefits of CRM for business, we could not miss this point. With powerful software, a more cost-effective marketing program can be developed. As a result, you will be able to understand the needs of your customers and determine the most effective time for online promotion. In addition, you will be able to segment your clients and understand which group of customers brings in more money.
Improved organization of information
Do you know what is the key to success? If you want to increase your sales, you need to understand the needs of your customers. Thanks to the extensive set of functions that CRM offers, you can store all information about your customers in one place. Every interaction with your company will be recorded.
Automation of everyday tasks
It goes without saying that communicating with your customers takes a lot of time. But CRM software allows you to do more tasks in less time. Information about your clients will always be at hand.
Improved analytical data and reporting
This software allows you to avoid incorrect data calculations. Create automated reports based on data collected by the software. In addition, the software allows you to customize the dashboard view according to your needs. Customer insights and performance reports help you make more effective decisions.
For example, Nimble recently integrated with enterprise applications and tools that Microsoft users use every day: Office 365, Teams, Edge, Power BI, Dynamics 365 and mission-critical systems built with Azure. They also realized that porting Nimble to Azure would allow them to leverage the entire Azure platform, including Common Data Services, AI, PowerBI embeds, PowerApps, and Flow; and integrate more effectively with Dynamics 365 applications. This helps teams create more robust reports on the efforts that matter to them.
CRM will keep your customers coming back
When you use CRM for small business, you will be able to target your existing customers as well. For example, if people have already used your services or purchased your products, they are most likely to come back to you. However, you need to target your messages based on their preferences. This is where CRM software can come in handy!
Targeted lead generation
With this powerful tool, you can personalize your marketing campaigns and make them more effective. Simply put, you will be able to focus on your target audience without any distractions.
You can use Nimble to segment your current customers and prospects into strategic lists, allowing you to send targ